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Top ways to optimise your Digital Asset Management (DAM ) for mobile devices. Our speaker video slideshow from the UCAS conference:
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Plenty of commercial organisations, and many (most) FE colleges, local governments and third sector organisations don’t have a clear strategic plan that details who does what and why. This template, which I developed with graduates from the Wharton Business School, and refined when I was an e-Commerce professor at the American University in Washington DC, lays out a simple formula. I use this as the basic plan format for much of my turn around and transformation work with organisations.
I use this especially to develop action plans for improving sales and marketing, particularly digital marketing.